This came up at a dinner – I was telling them about my subscription based clothing idea, and the girl was saying that her husband would be quite happy wearing the same style clothes for the rest of their life, but their body is an odd shape and it’s quite hard to get clothes that fit.
So that’s when we came up with the “MyFavouriteJeans.com” idea – essentially someone sends in their favourite pair of jeans (physically) and we have a team of really great tailors which make an exact copy of the jeans – to the current dimensions, the worn in ones. The idea is to tackle when clothing trends change and you can no longer get the trend which you like.