This is a online fitness program crossed with a social network. It’s a fitness program, but weekly you follow the progress of a person, and weekly you post your progress. Part of the program is semi-scripted video uploads so that you can become the trending person that everybody follows. So essentially one person does the journey, who inspires a second and third, who inspire further people etc etc.
The idea is that there should be someone out there that truly inspires you. Perhaps your body type isn’t the type that gets super slim, so you follow someone who’s on a similar path as you are – you get stronger and feel better without necessarily getting slimmer.
Of course this platform would also appeal to posers who want to show how ripped they’re getting. But hey, if they’re managing to show it off and bring more people to the platform, that’s great.